Look-A-Like Audience is a great tool to create a profile similar to your existing customer base that can be great target for your PPC campaigns.Īs with most things, you get what you pay for, and it may be a good idea to hire an expert as soon as possible.Īsk your customers why they buy from you. Use Google Adwords to find the best customer base to target, but make an effort to be very focused and offer practical deals. Anticipate the next item or sale interest.ĪdRoll and Perfect Audience are great resources for doing this, along with the built in tools for Facebook ads. This can be done through Google and Facebook. Number 5: Use Targeted Ads Based on Previous Visits Take this chance to use the messages to show appreciation and to share more about your brand and your offerings. Make the message personalized and relevant to the content at hand. Specifically for Shopify, Kurt recommends using the Kaviyo email marketing plugin. Once you have begun building the list, start building a relationship with your customers through e-mail. This is one of the few universal truths in online business. Start your email list building efforts early. Using images and product descriptions from manufacturers’ websites means missing out on potential differentiation from your competitors. A good example of this is Lemonstand if you want to do this yourself, and do it like a pro. It not only builds SEO, but it also boosts trust in your brand. Think about what a first time visitor would want to see and do on your site. When considering design aspects of a site, approach your site as a new customer. A/B testing, conversion rate analysis, and tracking user behavior are all best practices. Ĭontinually work to make your site perform better. Specifically Kurt recommends Out of the Sandbox and Pixel Unit. When you go to customize a Shopify theme, spend the time and money on a good developer. A lot of times you can start with a simple Premium Theme, then modify it. ĭon’t go with free, pay a little money for it. It comes from real life experience, and taken from a blog post he wrote about helping a store grow to $90k in 90 days. He is the go-to-guy for Shopify and he has something to share with us, it is a 10 point success plan for online business. Today we are talking with a good friend of the show Kurt Elster of Ether Cycle.